Digital Marketing, Sales, And Social Media In The Age Of Covid-19

Go-Wine.com: Other digital platforms bring the capabilities of geotagging to the retailer, label sharing, ratings etc. however, our new retail reality is providing minimal foot traffic. This breaks some existing strategies in many ways.

Go-wine.com works with active campaigns across a digital content platform driving consumers eyes to the multiple points of fulfillment for a brand (retail, wine clubs, country clubs, and restaurants. We help grow sales in both the food and beverage channel. Now that there is no foot traffic, we provide eye traffic focusing on down to your brand and SKU.  

Q: The social media market is now guiding the market place more than ever. Why?

Go-Wine.com: 

1. The consumer that is properly engaged today on digital platforms, is more likely to share their preferred digital platform with their immediate social network. E.g., “There are virtual tastings, and then there are virtual tastings. 
2. Participants in virtual events are the new newscasters. They post to their social networks before, during, and after their events. This is a key element of user engagement.
3. Social networking is allowing for stealth selling. As big advertising budgets are reduced or eliminated, brands and retailers need to create ambassador networks from their social networks to establish a loyal base of consumers within an affordable budget. 
4. Quality content marketing in the social network environment is business-critical for driving sales. A strong digital platform must have multiple handoff points to connect content to points of purchase.
5. Mobile platforms with great user experience, user interfaces, etc. are more likely to be shared socially by users.
6. Quality social and digital platforms need to limit consumer decisions. Consumers are interested in making quick decisions from the palm of their hands.
7. Retailers in any channel need to be reached by brands in a unique way. Brands can no longer simply sell products to their customer base. They need to offer business solutions. 
8. Corporate social responsibility needs to be enhanced through social channels. Continued enjoyment of our products needs to be promoted responsibly. There are many new behaviors developing as a result of social isolation and social distancing. We need to keep a close eye on this. 

Thank you in advance for reviewing this important document. We are here to serve you. 

By Go-Wine.com
May 19, 2020
Source: Go-Wine.com