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Our Current Reality:

Excess of wine in the global marketplace.

Hospitality, social and business travel, convention, sectors in dramatic decline. 

Brick and mortar foot traffic under extreme negative influence.

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The 2020 calendar year for the wine marketplace started with a nearly perfect storm. Tariffs are impacting the import/export market substantially; generational preferences are shifting; and Cannabis and alternative beverage market are placing pressure on wine demand in a unique way. These pressures are all placing downward pressure on wine price and demand. What else could go wrong?

No one could have predicted how a previously unknown virus would turn the world on its head. COVID-19 has redirected the world’s attention in a nearly instantaneous manner.

If anyone needed  proof of the importance of the leisure and business travel sector on the economy, behold the truth behind “OZ”  has been revealed. At the time of the writing of this article Northern Italy has quarantined 16 million; the key transportation sectors are lowering their inventory; conventions and sporting events are cancelled. Enough said.

We know the condition of the market is fragile and the forecasts are tough. What to do?

A man somewhere in the world of hospitality once said to me, “Here: We don’t have problems, only situations.”

Our current situation is creating a call to action for different solutions

Below are some suggested cost models for you to consider. (Quoted costs are approximations)

Table 1: Basic Physical vs. Virtual Travel Expenses per persons

	Physical Travel/day*	Virtual Travel/day**
Air	300.00	0.00
Car	80.00	0.00
Hotel	200.00	0.00
Meals	60.00	20.00 (fast casual)
Internet Connection cost/Participant	0.00	6.33/day Based on 200.00 monthly internet costs.
Total	340.00/day***	26.33/day***

** E-conferences and seminars.
*** Excluding taxes and one time airfare.

Table 2: Physical vs. Direct to Consumer Sales 

	Physical Retail Sales	Direct to Consumer
Rent | Web Services Value	2000/mo.  Average may be much higher	4-8k annually*
Labor	400/wk	Included in Web Service
Inventory Basic	10-20K/mo.	On-Demand: Potentially Real Time or in shared warehouse
Internet Connection cost/individual	200/mo.	Hosting  costs covered by DTC

*Our platform: Four feature products on a simple platform. Mobile first selling 24/7 with appropriate
digital support and content marketing and social media campaigns.

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The comparative results above are staggering.

In this time of tremendous uncertainty, Digital Solutions in both the sales and client engagement environment when implemented properly, offer important solutions to boost your bottom line in 2020 and beyond. Humanity in Everything.com and its family of brands Go-Wine.com and Winebusinessacademy.com are poised to support your business as we pivot through these challenging times.


By Go-Wine.com Team
March 9, 2020
Source and contact

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Follow @gowinecom1

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