Posted: Apr 08, 2019
In 2018, direct-to-consumers wine sales reached $3 billion from over six million cases of wine, according to ShipCompliant's annual DTC report [see WSD 01-23-2019]. So far, 2019 data is following a similar trajectory.
DTC wine shipments in February were up 5% in value to $262 million and 4% in volume to a little more than half a million cases. During the same time last year, value was up 4%.
The time of year also impacts DTC wine shipments, said Andrew Adams, editor Wine Analytics Report during a recent webinar alongside Alex Koral, regulatory counsel ShipCompliant.
Typically, DTC wine growth decelerates in the summer months and picks back up in the winter and spring. In fact, in 2018, sales spiked the most in October, up 22%, and it "would be great to see that again" in 2019, Andrew added.
Oregon continues to be a bright spot in DTC shipping. Growth in the state has been "phenomenal," said Andrew. In the 12 months through February, the channel was up 19% in the state. In the same time frame, Washington only increased about half that rate.
Moreover, Andrew and Alex expect ease and efficiency of the channel to grow in the coming years. "I would expect that more and more companies are building distribution centers across the US, so they can truck during colder months, hold wine in climate-controlled centers, and when consumers order through a winery website, [it] could be the middle of August and they could get wine quickly and in good condition," said Andrew.
April 5, 2019
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