How Firstleaf Is Challenging The Three-tier System To Bring You Better Wine For A Better Price

Posted: Dec 11, 2018

Where it begins

Great wine always begins in the vineyard. Without passionate, hardworking farmers it would be impossible to make high quality wine. Our winemaker has exacting standards for what can be brought into the club, and our experts scour the globe searching for families who share our passion for wine. From Greece to Germany, to Australia and Argentina our team travels to find the best people and the best wines. They taste thousands of wines a year from all different types of producers looking for just the right bottle. It’s hard work to seek out small vineyards making great wine, and we only bring a tiny fraction of what we try to the club. Our company is built on relationships like these, and it’s the key to why we are able to source such amazing wine. But by making these relationships ourselves we are able to cut out one of the biggest pieces of the 3 Tier System: Importers.


Importers generally work with different vineyards and winemakers all over the world to bring their wine to the United States. We skip the importers and import the wines ourselves. By working directly with the small farms to bring the wine over we save time, money, and reduce our global footprint drastically. Once we secure the wine we ship it in a container to our facilities in California for final touches and bottling.

At our facilities

As soon as the wine arrives our veteran winemaker and Master of Wine candidate Olga Crawford ensures that everything is up to our rigorous standards. As an experienced winemaker Olga knows just what she wants to do with an unfinished wine when it arrives. Winemaking is an art, and she has a deft hand and thoughtful approach to every wine. Her passion for the craft radiates through every wine at Firstleaf. When the wine is bottled we are ready to cut out the final two layers of the Three-tier System, the distributors and retailers, by shipping straight to you.

Firstleaf comes directly to you, cutting out distributors and retailers

The biggest way we save our members money is by cutting out these final two steps of the distribution process. The distributor and the retailer both add significant cost to your wine. It’s why we skip it altogether and ship direct. With Firstleaf you can get great wine for a great price because more money from every bottle goes into buying higher-quality ingredients. So, you get some of the best value wines on the market delivered directly to your door with minimal effort.

By FirstLeaf
December 10, 2018

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